Smell, being the most potent and emotional of all senses, serves as the gateway to deeper emotional connections between brands and consumers, culminating in more indelible experiences.

Scent possesses the remarkable ability to attract new customers, augment sales, elevate perceived value, and amplify brand recognition and customer satisfaction. Enter Scent Marketing, a sensory marketing technique finely attuned to the olfactory sense.

Beyond merely diffusing pleasant fragrances, Scent Marketing is an art—an intricate process of translating a company's brand identity, marketing messages, and target audience into a scent
that magnifies these values. Scent branding has the potential to shape behavior and evoke memories almost instantaneously. When woven seamlessly with other marketing elements, fragrance becomes a potent catalyst for intensifying the brand experience and establishing enduring connections with consumers.

Our sense of smell, which influences 75% of daily emotions, forms an intimate connection between the olfactory gland (responsible for smell) and the limbic system (governing emotion and memories). This powerful link between smell and emotion explains why scents possess the profound ability to transport us to specific times and places, tethered to particular memories or feelings.

Humans can discern approximately 10,000 different odors, and what's even more remarkable is our capacity to recall smells with 65% accuracy after a year, contrasting with only 50% for visuals after three months (Sense of Smell Institute).

When ISCENT collaborates with a client to craft an exclusive signature scent for a brand, it transcends into an olfactory logo—a distinct, recognizable, and influential facet of a brand's intellectual
property.

Experience the impact:
delighted customers who not only recall your brand but also prolong their stay. Academic and industry studies unveil the profound influence of incorporating scent on how consumers perceive a brand. An optimal ambient scenting solution has the power to elevate the in-store encounter, cultivating a welcoming and positive atmosphere that subtly encourages consumers to linger, ultimately boosting
spending.

The infusion of the right aroma serves as a reinforcement of your brand identity, crafting an ideal ambiance for clients, employees, and guests, setting your business apart from competitors.